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Friday, May 3 • 2:00pm - 3:15pm
Delivering on the World's Most Sustainable Shopping Centre

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This talk is based upon the Burwood Brickworks project - a multi-tenanted retail building in Melbourne, Australia. The Brickworks is attempting to be the world's first “Living Shopping Centre”, generating more energy than it consumes, capturing, cleaning, and recirculating all of its water, using a healthy materials palette, and integrating Australia’s first rooftop urban farm on top of the shopping mall.

This talk will provide a specific focus not on the technicalities of each feature of the building, but on the strategies, solutions, and failures that are making it possible to engage with a large number of people in a way that is often not possible. A direct call to action for true collaboration, Peri will describe how the project is existing in a challenging commercial context. Through working together with numerous people over a long period of time, the project so far has been able to engage those in industry as well as the general public in a refreshing way - at a scale not yet seen before. It describes some of the best practice approaches taken, sharing the learning from successes, and the frustrations endured in the process.

The talk will focus on the commercial reality of shopping centres more generally, and how this has provided a difficult, but not impossible starting point! Peri will also discuss the concept of shared value - a management strategy that delegates can learn from and take away to their organisations, to create business value by addressing social challenges. This has been a key tenet of the Burwood Brickworks shopping centre development, because the goal has always been to achieve financial success without the expense of other loftier goals. Inspired by Australia’s commitment to target zero carbon emissions for new buildings by 2030, Frasers Property Australia embraced the concept of shared value as a framework for the development of other the Brickworks. The approach started with a commitment to the triple-bottom line: a quantifiable financial benefit to the company, coupled with measurable positive impact on the community and regeneration in the environment. In the process, the project will set a new global benchmark in terms of what’s possible for retail development more generally. The project seeks to prove that environmental performance is possible, without losing the financial and social benefits - key to getting serious investment from the private sector.

Finally, Peri will share how he has worked with a team of passionate individuals, with their eyes on achieving something extraordinary. He will talk about the conditions that make it possible for a commercial developer with the standard financial hurdles to do a project like the Brickworks, and underline the true backbone of the project's ability to target such success - the culture of the team behind it.

This session is approved for the following continuing education credits:
  • 1.25 LFA credits
  • 1.25 AIA LU credits

avatar for Peri Macdonald

Peri Macdonald

Executive General Manager, Retail, Frasers Property Australia
Peri has a responsibility for all aspects of Frasers Property Australia's retail business including capital transactions, development structuring, management and delivery, and asset management. Peri is also a member of Frasers Property Australia Executive Management Team.

Friday May 3, 2019 2:00pm - 3:15pm PDT
Hyatt Regency - Willapa Room #512